Award-winning multidisciplinary designer based in Los Angeles, combining strategic thinking with creative execution across product, packaging, and visual design.
Over the past decade, my work has driven creative direction, fostered innovation, and reached over half a billion consumers worldwide.
what i do:
Creative LEADERSHIP * Brand Identity * Product & packaging * graphic design * Licensed Design * Web * Social content * innovation * Strategy * & more.
Professional
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Currently, I lead all core Illumination licensed consumer product toy development at NBC Universal. I previously led licensed product design for collaborations with major brands like Mattel, Moose Toys, and General Mills across categories like Toys, Food, Beauty & Care, and Consumer Electronics. Expanding Universal properties —Minions, Super Mario Brothers, Jurassic World, Trolls, Shrek, Wicked, and more — globally with an audience reach surpassing 500 million consumers.
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Licensed consumer products
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Manager / Product Design & Dev. / Toys & Hardlines
11/23 - CurrentManager / Design / Multi-Category Toys
10/22 - 11/23Senior Designer / Food, Beauty & Care
11/19 - 10/22Designer / Confections
04/18 - 11/19 -
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Illumination Entertainment
Despicable Me 4*
Despicable Me Franchise*
Minions 2: Rise of Gru*
Minions Franchise*
Super Mario Bros.*DreamWorks Animation
Gabby’s Dollhouse
How to Train Your Dragon 3: The Hidden World
How to Train Your Dragon Franchise
Kung Fu Panda 4
Kung Fu Panda Franchise
Shrek Franchise
Spirit: Riding Free
Trolls 2: World Tour*
Trolls 3: Band Together
Trolls Franchise*Universal Pictures
Back to the Future
Classic Monsters
Curious George
E.T.
Fast & Furious Franchise
Jaws
Jurassic Park Franchise
Jurassic World 2: Fallen Kingdom*
Jurassic World Franchise*
The Office
WickedClassic Characters
Casper
Felix the Cat
Good Luck Trolls
Hot Stuff
She-Ra
Where’s Waldo?
Personal
With full creative freedom, I've crafted personal projects that gained tens of thousands of followers and reached over 4.5 million fans globally. From captivating designs to engaging content, each project blends innovation and authenticity, connecting with diverse audiences and leaving a lasting impact in the digital landscape.
Client
In my client work, I’ve collaborated with small businesses, emerging brands, and local founders to build identities, packaging, and marketing that feel personal and intentional. From auto brokers to skincare lines, each project is hands-on and built to help clients stand out and grow.
About
Raz Miyara
(raw-z me-ar-ah)
Bio
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Since 2013, I’ve worked with startups, studios, and established brands to build ideas from the ground up — shaping identities, developing products, designing packaging, and crafting creative across digital and physical touchpoints. My approach is both conceptual and hands-on, rooted in curiosity, originality, and execution that moves the needle.
Whether I’m designing a brand’s identity, preparing packaging for print, or rethinking how a product shows up on shelf — I take design to new heights, literally.
Fun fact: I’m 6ft 5in tall
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Universal Licensed consumer products
Manager / Product Design & Dev. / Toys & Hardlines
11/23 - CurrentManager / Design / Multi-Category Toys
10/22 - 11/23Senior Designer / Food, Beauty & Care
11/19 - 10/22Designer / Confections
04/18 - 11/19—
Brewed & Bottled LA
Creative Manager / Brand Development
01/17 - 04/18Lead Brand Designer / Brand Development
02/15 - 01/17—
Freelance & Client Work
Graphic Design & All Things Creative
02/11 - current -
Programs:
Adobe Creative Suite (Photoshop, Illustrator, Indesign, After Effects, dimension, etc.)
AI Tools (ChatGPT, Sora, midjourney)
Figma
Final Cut Pro
Logic Pro
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skills:
Digital illustration (procreate)
Photography & Videography
Voiceover
drone piloting (DJI devices)
djing
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Adobe
Amazon
Bayer
Cookies United
Decopac
Ferrara
Flix Candy
Galerie
General Mills
Good2Grow
Google
HJC
Hot Wheels
It's Sugar
Jada Toys
Jakks Pacific
Jetson
Just Play
Kid Designs
Little Tikes
Mondelez
Moose Toys
Mr. Beast
Nabisco
PEZ Candy
Razer
Target
Topps
Unilever
NBC Universal
Walmart
Wood Ranch BBQ & Grill
& more -
Font: Unbounded / Extra Bold
program: Adobe illustrator
Color: Yellow (PMS 121 iykyk)
movie: The dark knight
tv: avatar the last airbender
IP: pokemon
Video Game: Overwatch (not overwatch 2)
coffee: iced vanilla latte + 2% milk
Services
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Brand Identity
Branding & Naming
Logo Design
Packaging Design
Brand Graphics
Visual Style Guide
Rebranding & Brand Refresh—
Graphic Design
Print Design
Digital Design
Infographics & Icons
Presentation Design
Pitch Decks
Motion Graphics—
Product Development
Concept & Product Design
Packaging
Material Selection
Sourcing
Production Prep
Product Roadmap—
Web & App
Website & App Design
Visual Development
UX & UI
Digital Assets
E-Commerce
Responsive Design—
Social Media
Profile Design
Campaign Concepts
Content Creation
Caption Copy
Trend Analysis
Social Strategy—
Photo & Video
Photography & Videography
Photo Manipulation
Short & Long Video Editing
Podcast Production
Music & Sound Design
Creative Storytelling—
Creative Strategy
Creative Leadership
Creative Consulting
Campaign Ideation
Market Research
User Experience
Target Audience Profile
Competitor Analysis
Smart design starts with a good conversation. Reach out and let’s get your project started.