I’m Raz, and I should be a creative at OpenAI.
Over the past decade, my work has driven creative direction, fostered innovation, and reached over half a billion consumers worldwide.
I’m now focused on applying that same creative impact toward shaping how people connect with and experience AI at OpenAI.
A curated look at a few projects that show expertise, innovation, and creative execution.
Project Highlights
Jurassic × Trix
Licensed Cereal Program
General Mills licensed cereal collaboration between Trix and the Jurassic World franchise with a unique cereal flavor and custom packaging.
A top 10 selling Universal licensed product for 2022 that led to an extended multi-year program with total US retailer coverage.
First of its kind back-of-pack activity that combines low and high tech play patterns while effectively navigating packaging cost limitations.
The success of the initial launch of Trix Trax warranted a rerun of the design and an introduction into larger sizes for bulk markets.
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Released in 2022 by General Mills.
All rights reserved.
Work created while at NBCUniversal. All artwork is property of NBCUniversal and shown for portfolio use only.
What If
3.5 million views, 27k followers, over 650k likes and all in 6 months with 30-second (ish) TikTok design videos featuring engaging concept products based on famous brands.
These TikTok design videos explored concepts like Lamborghini Pizza and Louis Vuitton French Fries while capturing a significant and active following.
The success of my "What if..." series on TikTok began with video number 15.
"What if Murakami made perfume?" was the first video that truly went viral.
Currently, this concise 28-second clip has garnered an impressive 2.3 million views and received over 400k likes.
The "What if..." TikTok series marked my effort to gain social media traction for some of my design work. The success of these videos has elevated my TikTok and gained over 4 million views in 6 short months.
Halo Ai
Meet Halo - An ambient intelligence device (concept)
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The biggest news in tech is AI, and the biggest news in AI is Sam Altman and OpenAI acquiring Jony Ive’s design studio ‘io’. The $6.4 billion dollar merger is focused on one main creative goal - in Sam’s words, “ to create a family of devices that allow people to use AI to create wonderful things.” That’s where Halo comes in. A flexible, wearable, durable, AI device powered by ChatGPT. No delay from thought to prompt, Halo is ready to provide intelligence at any moment thanks to the new AmbientGPT. Just say “halo” and the power of AI is at your disposal. From answering a question to measuring your heart rate and capturing the perfect moment, there isn’t much Halo can’t do.
Features include: Voice-First AI, Smart Sound, AI-Powered Photo, Video, and Vision Learning Camera, Real-Time Wellness, Environmental Sensing, Subtle Alerts, Motion Intelligence, Location Awareness, Light Indicator, Water-Resistant Design, Durable Finish, SnapCharge, All-Day Battery, On-Device Privacy, and AmbientGPT.
Get ready to say hello, to Halo.
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This is a concept design and is not a real product.
This was not designed by or with the help of AI.
Smart design starts with a good conversation. Reach out and let’s get your project started.