Client: Airbnb (concept)

Brief: Playfully reimagine the brand’s “BnB” promise by introducing a breakfast product that ties back to their core identity.

Target Demographic: Young travelers and digital natives who love clever brand storytelling and novelty experiences.

Challenge: Translate a lodging-first service into a tangible consumer product without losing the charm or clarity of Airbnb’s brand.

Approach: Designed AirBnBits! — a cereal with strawberry corn puffs and bed-shaped vanilla marshmallows — paired with a nostalgic, travel-inspired box and mascot that brings breakfast to any city skyline.