Client: Formula 1 (concept)

Brief: Create a premium home product line that extends the F1 experience into everyday life, inspired by the sport’s iconic tire compounds.

Target Demographic: F1 fans with an eye for sleek design, brand merch collectors, and lifestyle consumers who want subtle nods to the sport.

Challenge: Translate high-octane motorsport elements into a sophisticated, scent-based product without feeling gimmicky or off-brand.

Approach: Designed a line of luxury candles modeled after soft, medium, hard, wet, intermediate, and punctured tires — each with a matching color cue, F1 packaging, and unique scent profile reflecting their track-inspired essence.