Client: McDonald’s (concept)

Brief: Introduce a limited-edition late-night snack box focused purely on fan-favorite staples: fries, McNuggets, and dipping sauces.

Target Demographic: Young adults and late-night snackers looking for a no-frills, crave-worthy comfort fix.

Challenge: Develop a bold new product identity that breaks from the traditional Happy Meal format without losing the brand’s iconic familiarity.

Approach: Created “The McMunch Box” with punchy black-and-yellow packaging, playful copy, and minimal design to signal simplicity, indulgence, and nighttime appeal.