Minions × General Mills
Licensed Cereal Program
General Mills licensed cereal takeover with the Minions: Rise of Gru film with a unique "Vanilla Vibe" cereal flavor and custom packaging.
The fully licensed cereal collaboration with Minions exceeded sales projections by 100% and a success-driven program extension.
Two-panel back-of-pack activity provided a first of it's kind DIY cereal launcher, perfectly integrating with the MISCHIEVOUS themes of the Minions IP.
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Released in 2020 by general mills.
All rights reserved.
Work created while at NBCUniversal. All artwork is property of NBCUniversal and shown for portfolio use only.
