Client: Duolingo (concept)

Brief: Create a fun and tasty product that reinforces language learning through everyday moments — like eating chocolate.

Target Demographic: Language learners of all ages who appreciate playful, low-pressure learning tools they can incorporate into daily life.

Challenge: Seamlessly blend education and indulgence without feeling gimmicky or straying from Duolingo’s approachable brand tone.

Approach: Developed a line of trilingual chocolate bars featuring translations for “chocolate” in various languages, using bold packaging, clear typography, and the iconic Duo owl to make each bite a chance to learn.