Client: PopMart (concept)

Brief: Launch a line of ready-to-drink lattes that pairs beloved Pop Mart characters with limited-edition collectibles.

Target Demographic: Gen Z and millennial collectors who love designer toys, kawaii culture, and novelty food packaging.

Challenge: Seamlessly merge beverage packaging with toy presentation in a way that feels premium, not promotional.

Approach: Designed Labubu Latte as a sleek, character-branded coffee drink where rich mocha tones and playful packaging make every bottle a collectible experience.