General Mills licensed cereal collaboration with the Trolls World Tour film featuring a first of it's kind marbled marshmallow and innovative back of pack activity.

Sold 200% over projections after innovative character collaboration with the Trix Rabbit and Trolls World Tour characters led to record breaking first quarter sales.

The success of the initial launch of the Trix Trolls cereal in Q1 2020, selling 200% over projections, encouraged General Mills to extend the program and green-light a design change for post film year.

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Released in 2020 & 2021 by general mills.
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